Vigorous Free Trade Port Offering Market-oriented Upgrading of 2024 Tour of Hainan
From August 27th to 31st, the highly anticipated “XDS Cup” 2024 The 15th Tour of Hainan will once again show the charm of world-class sports events to the world in the blue sea and green hills of the Free Trade Port, showing the vitality and excitement of Hainan Free Trade Port before it is closed.
The Tour of Hainan was born from Hainan International Tourism Island and grew with Hainan Free Trade Port. With the social and economic recovery after the COVID-19 epidemic, especially the implementation of a series of preferential policies in Hainan Free Trade Port, the market has been stimulated with strong vitality, which has added more superior guarantee for a number of international-level cultural and sports events such as the Tour of Hainan. When Hainan Free Trade Port is about to be fully closed, the holding of “XDS Cup”2024 Tour of Hainan is not only a sports event, but also an example of Hainan Free Trade Port attracting various market participants to actively participate in the development of cultural and sports tourism and other characteristic industries.
Expansion of the “circle of friends”, market-oriented upgrading
As a landmark international sports competition in Hainan, the Tour of Hainan has continued to improve its own event quality and international influence, and attracted more and more brands to join the cooperation.
The organizing committee of the “XDS Cup” 2024 Tour of Hainan said that with the deepening of the market-oriented operation of the Tour of Hainan, the number and quality of this year’s sponsors have achieved a significant double enhancement. 2024 Tour of Hainan sponsors not only cover the traditional sporting goods and sports equipment enterprises, but also attract a large number of sponsors from the financial, technological, tourism, automotive and other industries like finance, technology, tourism, automobile and other fields.
The sponsor title of Xidesheng, a national brand and leader in China's bicycle manufacturing industry, marks another major achievement in the market-oriented operation of the Tour of Hainan. This is the first time that Xidesheng and the Tour of Hainan have joined hands at the overall title level, creating a precedent for a Chinese cycling brand to title a top professional race. In recent years, as a representative of“Made in China”, Xidesheng has frequently appeared on the international stage of the Olympic Games, Asian Games, the Tour of France and other international events, reflecting its strong product technology and brand accumulation, and highlighting the strong vitality and market competitiveness of China’s booming bicycle industry. Meanwhile, after 18 years of accumulation, the comprehensive economic benefits of the Tour of Hainan have increased year after year, and its brand value and market appeal have been further enhanced. The hand in hand between national brands and international competitions will promote the continuous growth of the economy of the Tour of Hainan.
This year in the race sponsor system, in addition to FAW-Volkswagen, China Sports Lottery and other long-term strategic cooperation brand, as well as stage title business Sunrimoon, Peak Sports, Samaritans and other sports brands, but also added Hainan’s largest and most influential local online shopping malls ---“Islander Network”, the main investment and business services and other businesses.“Hainan Touch” and other brands, further expanding the Tour of Hainan’s market cooperation areas and types. At the same time, a number of brands, including Hainan Airlines and Kangtai Travel, have taken the initiative to join forces with the Tour of Hainan, launching race-themed tourism products, highlighting the Tour of Hainan’s market appeal. This diversified, cross-field sponsorship pattern, not only for the event to provide sufficient financial security, but also at a deeper level to promote the sports industry and other related industries integration and development, to achieve a new breakthrough in the Tour of Hainan market upgrading.
Strong alliance, polishing the international business card of the Free Trade Port
One of the highlights of the “XDS Cup” 2024 Tour of Hainan is that Hainan Radio & Television is participating in the race for the first time, and will join forces with the Tour of Hainan to further enhance the impact of the race. Hainan Radio & Television Group will give full play to its own media resource advantages, and cooperate with a number of internationally renowned media to widely disseminate the event through a multilingual and multi-channel approach. At the same time, thanks to the joining of Hainan Radio and Television, this year’s race will be presented to TV viewers in a complete way with three live broadcasts and two exciting reviews, while also realizing the whole network live broadcast, so that the global audience can feel the passion and charm of the Tour of Hainan in real time.
Since 2013, the relevant departments of Hainan Province have introduced social capital and set up a specialized market-oriented operating organization to be responsible for the operation of the Tour of Hainan, which has not only realized the rapid development of the event, but has also been emulated by domestic counterparts as a mechanism innovation. Through professional operation and management, the Tour of Hainan’s market-oriented operation level has been continuously improved, and the brand influence has been increasingly strengthened.
With the Tour of Hainan entering a new stage of joint operation, the event will better play its role as a beautiful business card of the Free Trade Port, and become an important window for Hainan to open up to the outside world and international exchanges. The “XDS Cup” 2024 15th Tour of Hainan will continue to uphold the theme of “Green, Passionate, Challenging, Sharing” and promote the development of the race with higher standards and a more professional attitude. At the same time, the organizing committee will further strengthen the cooperation and exchange with famous enterprises and institutions at home and abroad, and jointly explore new paths and new modes of marketization of sports events.
The“XDS Cup” 2024 15th Tour of Hainan, it is jointly organized by the General Administration of Sport of China, the People’s Government of Hainan Province, hosted by Chinese Cycling Association, Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, Sanya City People’s Government, Qionghai City People’s Government, Wuzhishan City People’s Government, Lingshui Li Autonomous County People’s Government, Changjiang Li Autonomous County People’s Government, jointly operated by Hainan Radio, Film and Television Media Group Co., Ltd. and Tour of Hainan International Cycling Race Co., Ltd. , title sponsored by Shenzhen Xidesheng Bicycle Co. , Ltd.
