The Tour of Hainan: Hot Race, Hot Consumption
From August 27th to 31st, the “XDS Cup” 2024 15th Tour of Hainan, which has received much attention, will start in Qionghai, Hainan. After 18 years of accumulation, the Tour of Hainan has not only made continuous breakthroughs in the professionalism of the event, but also continued to exert its strength in driving the economy of the event and leading the expansion of consumption. As the race approaches, racing teams from all over the world will arrive in Hainan one after another, and the theme products of the Tour of Hainan, fine tourist routes of cities and counties, and interactive activities of the race will be launched one after another, attracting a large number of domestic and foreign visitors to Hainan to carry out the “race watching tour” of the Tour of Hainan, and the consumption boom brought by the Tour of Hainan has also swept through.
Where the Track Goes, Where the Consumption Flows
At the end of May this year,“Hainan Province to further promote culture, sports, tourism, business and exhibition linkage to expand consumption of a number of measures” has been introduced, clearly put forward a series of policies and measures to support the development of culture, sports, tourism, business and exhibition linkage, aimed at expanding the scale of consumption and enhancing economic vitality through the promotion of various types of activities of the organic integration.
How to resonate with the point of major policies in Hainan Province? How to better utilize the maximum energy of the Tour of Hainan to promote consumption? The organizing committee of the Tour of Hainan breaks the routine and continues to innovate, where the policy is, the“track”of the Tour of Hainan will be paved to where.
As an internationally renowned sporting event, the Tour of Hainan has brought a large number of domestic and foreign tourists and attention to Hainan with its high level of competitiveness and wide international influence, which directly stimulated tourism, catering, accommodation, transportation and other consumption. At the same time, this year’s Tour of Hainan set up an amateur group and the 2024 Hainan Cycling League for the first time, so that amateurs can also experience the track and service guarantee of top professional events.
After the registration was opened, more than 2,000 people actively registered, and the popularity exceeded expectations. These applicants come from all provinces in China, and the oldest applicant is over 60 years old, which reflects the love of riders for the top race around the island. These amateur league contestants will also bring considerable consumption contributions to the cities passing through the Tour of Hainan. All kinds of interactive activities organized and planned by the annual Tour of Hainan are another important measure to attract visitors. A series of supporting activities will be held during the “XDS Cup” 2024 the Tour of Hainan racing fan night, which not only enriches the cultural experience of tourists, but also guides more potential cycling enthusiasts to join the cycling team, thus driving the economic and consumption growth of related industries.
“Golden Track” Leading the Prosperity of Industrial Economy
With the continuous improvement of the brand influence of the Tour of Hainan, all kinds of consumer products around the theme of the race are becoming more and more abundant. During the preparation of this year’s Tour of Hainan, a number of enterprises in Hainan and other provinces jointly launched preferential products, among which Kangtai Tourism, a well-known local travel agency brand, launched five boutique tourist routes for the amateur group participating in the Tour of Hainan, covering the popular scenic spots around the stage; Hainan Airlines launched a preferential ticket policy for the spectators of the event; Haikou International Duty Free City, a subsidiary of China Exemption Group, also creates exclusive discount shopping cards for domestic appearance competition tourists; The online mall and theme games of the exclusive commemorative products of the Tour of Hainan created by Islander Network attracted a lot of attention; The commemorative watch of the Tour of Hainan jointly developed by Maijin is selling well in major e-commerce platforms.
According to the Summary Report of 2023 the 14th Tour of Hainan, the direct economic benefit of this race was 62,024,100 CNY, and the indirect economic benefit was as high as 152 million CNY. This means that the Tour of Hainan not only created considerable income for the event itself, but also injected strong impetus into the local economy by stimulating the development of tourism, catering, accommodation and other related industries. In addition, the event also created a tax effect of 4,893,900 CNY and 1,275 jobs, further highlighting its positive role in promoting employment and increasing tax revenue. According to the report, the economic benefits brought by the racing to various industries in Hainan are 6.86 times of the investment in the Games, that is, every investment in 1 CNY can generate 6.86 CNY of economic benefits. This data intuitively shows the powerful ability of the Tour of Hainan in promoting consumption.
The Tour of Hainan has not only achieved remarkable results economically, but also played an important role in enhancing the image of Hainan’s Free Trade Port and spreading Hainan’s culture. The last Tour of Hainan passed through 11 cities and counties, including Qionghai, Baoting, Wuzhishan, Changjiang, Sanya, etc., demonstrating Hainan’s unique natural scenery and humanistic charms, and the positive evaluation of the race’s audience on the image of Hainan Province was as high as 90.74%.
At the same time, the event also promotes the improvement of cycling infrastructure along the route. Every year during the race, the race route where the management and maintenance unit for the repair of various types of road surface damage invested millions of dollars, these infrastructure improvements not only provide a good track conditions for the race, but also for the local residents and tourists of the daily travel has brought convenience, it is to stimulate domestic demand, promote consumption and investment in an important driving force.
As the race is about to be unveiled, the “XDS Cup” 2024 the Tour of Hainan will continue to show the charm of international top-level sporting events and promote the continuous upgrading of the sports and tourism consumption market with the event as a carrier, so that the “Golden Circuit” will become a real way to strengthen the industry, help consumption and promote the development of prosperity. The Golden Circuit will become a truly prosperous way to strengthen the industry, help consumption and promote development.
The“XDS Cup” 2024 the 15th Tour of Hainan, it is jointly organized by the General Administration of Sport of China, the People’s Government of Hainan Province, hosted by Chinese Cycling Association, Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, Sanya City People’s Government, Qionghai City People’s Government, Wuzhishan City People’s Government, Lingshui Li Autonomous County People’s Government, Changjiang Li Autonomous County People’s Government, jointly operated by Hainan Radio, Film and Television Media Group Co., Ltd. and Tour of Hainan International Cycling Race Co., Ltd.
